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Use of cookies

We obtain information about your general internet usage through a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our website and to deliver a better and more personalised service.

ICICI Bank currently uses the following cookies on its websites –

 

Layer / Component

Platform

File / location

Cookies

Justification

Page head

Revamp

rootpage/head.html

cookiePopUpInteraction

Set before Adobe Launch/DTM loads so analytics and personalization scripts know whether the user has already completed cookie consent. Avoids firing tracking before consent and controls Adobe Target prehiding (page opacity until consent is resolved).

FedId servlet

Revamp

FedIdNLIServlet.java

Fed_ID_NLI (30 days)

Stores a returning-visitor federated ID when passed via ?fedId= (e.g. from campaigns or cross-session journeys). Enables Offer Decision personalization and distinguishes returning users without requiring bank login.

cookie-consent-policy

Revamp

components/cookie-consent-policy/

analytics_storage,
ad_storage, cookiePopUpInteraction,
cookiePopupClosed,
notification_interaction,
notificationModalShown,
notification_status

Implements Cookie consent management. analytics_storage / ad_storage gate Adobe Analytics and targeting. cookiePopUpInteraction / cookiePopupClosed track banner interaction.

 notification cookies control web push prompt frequency and permission state so the modal is not shown repeatedly.

toggle-widget

Revamp

components/toggle-widget/

website_toggle_preference,
website_site_preference,
website_toggle_count

Supports old vs new website toggle during revamp rollout. Remembers user preference (new/old site), limits toggle prompt frequency (website_toggle_count max 5), and avoids re-prompting users who already chose.

exit-intent-popup

Revamp

components/exit-intent-popup/

Fed_ID_NLI,
callBackFormSubmitted,
exit_intent_day,
totalPopupCount

Controls exit-intent popup behavior: Fed_ID_NLI for returning-user vs new-user content.

callBackFormSubmitted to suppress popup after callback form submission.

exit_intent_day and totalPopupCount for daily and total frequency caps so users are not over-targeted.

request-callback-modal

Revamp

components/request-callback-modal/

callBackFormSubmitted;
nli_fallback_session_id

callBackFormSubmitted prevents repeat callback prompts and coordinates with exit-intent logic. nli_fallback_session_id is a session fallback identifier when Adobe ECID is unavailable, used to correlate lead submissions with analytics/CRM without exposing PII in the cookie.

ICICI Auto

ICICI Auto

iciciauto/clientlibs/.../autouid.js

autouid (2h)

Assigns a short-lived anonymous visitor ID on the Auto microsite for session continuity and analytics when no bank login cookie exists.

ICICI Auto

ICICI Auto

iciciauto/clientlibs/.../main.js

userCityName, userCityId (1 day)

Assigns a short-lived anonymous visitor ID on the Auto microsite for session continuity and analytics when no bank login cookie exists.

ICICI Auto

ICICI Auto

iciciauto/clientlibs/.../cookie.js

audi (1 day)

Records T&C / agreement acceptance on brand-specific flows (e.g. Audi) so the consent popup is not shown again within the expiry window.

ICICI Auto

ICICI Auto

iciciauto/components/content/tncpopup/

audi

Same as above: one-click “I agree” on T&C popup sets audi=1 so the legal notice is not repeated on every visit.

VWO

Revamp

head.html

vis_opt*, _vwo_uuid,
_vwo_consent;
localStorage: _vwo_126657_config

Third-party (VWO) cookies for A/B testing and conversion optimization. Visitor UUID and experiment assignment cookies ensure consistent variant exposure; consent cookie aligns with user choice; localStorage holds VWO config to reduce repeat script fetches.

 

You may refuse to accept cookies by activating the setter on your browser which allows you to refuse the setting of cookies. However, if you select this setting, you may be unable to access certain parts of our website. Under Data (Use and Access) Act 2025 (DUAA) some “low risk” storage/access technologies may not require explicit consent. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site. Please note that our advertisers may also use cookies over which we have no control. For information on how to control and/or disable your cookies please click here

 

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