ICICI Bank UK – Use of Cookies

Page head

Revamp

rootpage/head.html

cookiePopUpInteraction

Set before Adobe Launch/DTM loads so analytics and personalization scripts know whether the user has already completed cookie consent. Avoids firing tracking before consent and controls Adobe Target prehiding (page opacity until consent is resolved).

FedId servlet

Revamp

FedIdNLIServlet.java

Fed_ID_NLI (30 days)

Stores a returning-visitor federated ID when passed via ?fedId= (e.g. from campaigns or cross-session journeys). Enables Offer Decision personalization and distinguishes returning users without requiring bank login.

cookie-consent-policy

Revamp

components/cookie-consent-policy/

analytics_storage,
ad_storage, cookiePopUpInteraction,
cookiePopupClosed,
notification_interaction,
notificationModalShown,
notification_status

Implements Cookie consent management. analytics_storage / ad_storage gate Adobe Analytics and targeting. cookiePopUpInteraction / cookiePopupClosed track banner interaction.

 notification cookies control web push prompt frequency and permission state so the modal is not shown repeatedly.

toggle-widget

Revamp

components/toggle-widget/

website_toggle_preference,
website_site_preference,
website_toggle_count

Supports old vs new website toggle during revamp rollout. Remembers user preference (new/old site), limits toggle prompt frequency (website_toggle_count max 5), and avoids re-prompting users who already chose.

exit-intent-popup

Revamp

components/exit-intent-popup/

Fed_ID_NLI,
callBackFormSubmitted,
exit_intent_day,
totalPopupCount

Controls exit-intent popup behavior: Fed_ID_NLI for returning-user vs new-user content.

callBackFormSubmitted to suppress popup after callback form submission.

exit_intent_day and totalPopupCount for daily and total frequency caps so users are not over-targeted.

request-callback-modal

Revamp

components/request-callback-modal/

callBackFormSubmitted;
nli_fallback_session_id

callBackFormSubmitted prevents repeat callback prompts and coordinates with exit-intent logic. nli_fallback_session_id is a session fallback identifier when Adobe ECID is unavailable, used to correlate lead submissions with analytics/CRM without exposing PII in the cookie.

ICICI Auto

ICICI Auto

iciciauto/clientlibs/.../autouid.js

autouid (2h)

Assigns a short-lived anonymous visitor ID on the Auto microsite for session continuity and analytics when no bank login cookie exists.

ICICI Auto

ICICI Auto

iciciauto/clientlibs/.../main.js

userCityName, userCityId (1 day)

Assigns a short-lived anonymous visitor ID on the Auto microsite for session continuity and analytics when no bank login cookie exists.

ICICI Auto

ICICI Auto

iciciauto/clientlibs/.../cookie.js

audi (1 day)

Records T&C / agreement acceptance on brand-specific flows (e.g. Audi) so the consent popup is not shown again within the expiry window.

ICICI Auto

ICICI Auto

iciciauto/components/content/tncpopup/

audi

Same as above: one-click “I agree” on T&C popup sets audi=1 so the legal notice is not repeated on every visit.

VWO

Revamp

head.html

vis_opt*, _vwo_uuid,
_vwo_consent;
localStorage: _vwo_126657_config

Third-party (VWO) cookies for A/B testing and conversion optimization. Visitor UUID and experiment assignment cookies ensure consistent variant exposure; consent cookie aligns with user choice; localStorage holds VWO config to reduce repeat script fetches.